Hankook, the official tyre partner of the ABB FIA Formula E World Championship, recently made history by playing a fundamental role in achieving a remarkable new world record. The record-setting feat involved British Formula E driver Jake Hughes from the NEOM McLaren Formula E Team, who piloted a specially modified GEN3 car, collaboratively developed by Formula E partners Hankook and SABIC, among others.
This groundbreaking prototype, known as the GENBETA, was engineered to generate an astonishing 400 KW of power. Jake Hughes, the 29-year-old racing sensation, skillfully harnessed the immense power of the GENBETA to accomplish an awe-inspiring milestone of 218.71 km/h on a 346-meter indoor straight. This remarkable achievement pushed the boundaries of electric vehicle performance and demonstrated the cutting-edge advancements made by Formula E partners in developing high-performance electric race cars.

A crucial aspect of this record-breaking achievement was the use of the specially designed Hankook iON Race tyre. The engineers at Hankook collaborated closely with the Formula E team to create a tyre capable of withstanding the extreme speeds and manoeuvres required for this indoor land speed record attempt. The successful performance of the Hankook iON Race tyre under such demanding conditions further cemented Hankook’s reputation as a leading innovator in the motorsport tyre industry.
To ensure the validity of this remarkable achievement, an official Guinness World Records adjudicator was present to witness Jake Hughes’ electrifying feat. With the adjudicator’s confirmation, Formula E and Hankook were entitled to etch their names into the esteemed annals of the Guinness World Records, solidifying their position as pioneers in electric vehicle racing and tyre technology.
The stage for this awe-inspiring world record attempt was none other than the 2023 Hankook London E-Prix. Held at the ExCeL London Event Arena, the venue offered a unique combination of indoor and outdoor racetrack elements, providing an exhilarating and challenging setting for the drivers and their high-performance electric vehicles. Formula E’s choice of such a remarkable venue underlined their commitment to pushing the boundaries of motorsport and embracing innovative and sustainable racing technologies.
The entire event was a showcase of the remarkable progress made by the ABB FIA Formula E World Championship in advancing the field of electric racing. Formula E’s dedication to promoting sustainable and eco-friendly racing solutions was evident in the world record attempt and the ongoing commitment to explore and adopt cutting-edge technologies from partners like Hankook and SABIC.
Hankook’s partnership with Formula E has been a game-changer for the tyre industry, pushing the boundaries of tyre technology to meet the unique demands of electric vehicle racing. By collaborating with other industry-leading partners like SABIC, they have demonstrated the potential of cross-industry innovation and its impact on pushing the limits of electric vehicle performance.
The achievement of this new indoor land speed record was not just a momentous occasion for Formula E and Hankook, but also a pivotal moment for the broader automotive industry. It served as a testament to the viability and potential of electric vehicles in motorsport and beyond, igniting excitement and interest among enthusiasts and manufacturers alike.
In conclusion, the record-breaking performance of Jake Hughes in the GENBETA car, supported by Formula E and tyre partner Hankook, stands as a defining moment in the history of electric racing. It showcases the capabilities of electric vehicles to achieve unprecedented speeds and lays the foundation for a new era of sustainable and high-performance motorsport. The collaborative efforts of Formula E and Hankook in achieving this remarkable feat highlight the power of innovation, teamwork, and determination in driving progress and transforming the future of motorsport and mobility. As the automotive world looks ahead with anticipation, the electrifying legacy of this world record attempt will undoubtedly leave a lasting impact on the path towards a cleaner, greener, and faster future.
At Tyreland, we stock the biggest possible range of Hankook tyres at the best possible prices on the market. To enquire about stock or find your nearest location, call 01 860 20 20 now.







