NEXEN strengthens its position in the fast-growing EV market
NEXEN TIRE has reached another important milestone by becoming an Original Equipment (OE) tyre supplier for one of the world’s fastest-growing electric vehicle manufacturers, BYD. The partnership marks NEXEN’s first OE supply agreement with BYD and will see its tyres factory-fitted to two key electric models: the BYD SEAL 6 and the BYD Dolphin Surf.
For drivers, an OE partnership is more than just another business announcement – it is a strong endorsement of a tyre manufacturer’s engineering, quality and performance. Vehicle manufacturers spend thousands of hours testing tyres before selecting the best option for each model, making OE approval one of the highest standards in the automotive industry.
Two EVs, Two Purpose-Built Tyres
As part of the agreement, NEXEN has supplied various tyre models to match each vehicle’s characteristics.
N’FERA Sport – Built for Performance
The BYD SEAL 6 will be equipped with the NEXEN N’FERA Sport, an ultra-high-performance summer tyre designed to deliver confident handling and stability.
Key benefits include:
- Excellent high-speed stability
- Precise steering response
- Strong wet-weather grip
- Enhanced cornering performance
- Comfortable ride with low road noise
The N’FERA Sport has already earned an impressive reputation in independent European tyre tests, consistently receiving praise for its balanced performance in both dry and wet conditions.
N’Blue S – Designed for Maximum Efficiency
The BYD Dolphin Surf, aimed at urban and everyday European drivers, will be fitted with the NEXEN N’Blue S.
Unlike a performance tyre, the N’Blue S focuses on efficiency without compromising safety.
Its design helps provide:
- Lower rolling resistance for improved driving range
- Excellent wet braking performance
- Efficient water evacuation during heavy rain
- Reduced energy consumption
- Compliance with Europe’s increasingly demanding efficiency and emissions standards
For electric vehicles, reducing rolling resistance is especially important because every improvement can extend battery range while maintaining safe and predictable handling.
Why Original Equipment Approval Matters
When purchasing a new vehicle, many drivers never consider the significance of the tyres fitted from the factory.
Original Equipment tyres are selected after extensive testing covering:
- Vehicle handling
- Braking performance
- Ride comfort
- Cabin noise
- Energy efficiency
- Durability
- Compatibility with the vehicle’s suspension and electronic safety systems
Manufacturers such as BYD evaluate numerous tyre options before approving one for production, making an OE contract a clear indication that the chosen tyre meets demanding performance and quality standards.
Supporting Europe’s Growing Electric Vehicle Market
Europe continues to experience strong growth in electric vehicle adoption, with manufacturers placing greater emphasis on efficiency, safety and sustainability. As EV technology evolves, tyre manufacturers are adapting alongside it by developing products specifically engineered to handle:
- Higher vehicle weights due to battery packs
- Instant electric motor torque
- Lower rolling resistance requirements
- Reduced road noise expectations
The partnership with BYD demonstrates NEXEN’s growing expertise in developing tyres optimised for modern electric vehicles while also strengthening its presence within one of the world’s most competitive automotive sectors.
NEXEN’s Expanding OE Portfolio
Although this is NEXEN’s first collaboration with BYD, it is far from the company’s first success in the OE market.
Over the past decade, NEXEN has steadily expanded its partnerships with global vehicle manufacturers, supplying factory-fit tyres for a wide range of passenger cars, SUVs and electric vehicles from European, Korean and international brands. This growing list of OE approvals reflects the company’s continued investment in research, development and advanced manufacturing technologies.
Looking for NEXEN Tyres in Ireland?
At Tyreland, we supply and fit a wide selection of NEXEN tyres for passenger cars, SUVs and electric vehicles.
Whether you’re looking for maximum performance, improved efficiency or outstanding value for money, our experienced team can recommend the right tyre to suit both your vehicle and your driving style.
Visit your nearest Tyreland depot or contact us today for expert advice and a competitive quote on the latest NEXEN tyre range.
