Tyreland is delighted to spotlight Laufenn—the innovative, high-quality tyre brand introduced by Hankook—as it celebrates 10 years in Europe since launching in 2015.
A Decade of Quality and Growth
Originating as a value-driven brand focused on passenger car tyres, Laufenn has expanded impressively across European markets:
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Growth from 230 to 341 passenger‑car tyre sizes
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Launch of commercial vehicle tyres in 2020, now offering 18 sizes.
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Now available in over 100 countries, from cars and SUVs to light trucks
OEM Trust & Digital Innovation
In 2025, Laufenn reached a significant milestone: its first original equipment (OE) partnership with a European car manufacturer. The brand also introduced Laufenn365, a digital platform simplifying accidental-damage claims for commercial tyres, initially rolling out in the UK.
Independent Recognition
Laufenn’s S FIT EQ+ summer tyre stood out in the Auto Bild summer tyre test (edition: 6 March 2025), praised for:
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Short braking distances
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Strong aquaplaning resistance
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Comfortable ride and low noise
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Top‑10 performance in rolling resistance and value-for-money.
A Multi-Brand Strategy from Hankook
Laufenn exemplifies Hankook’s multi-brand vision, complementing premium and associate lines—including the newer Optimo brand in 202. As stated by Jongho Park, COO of Hankook Tire Europe:
“With our associate brand Laufenn, we offer tyres that deliver excellent value for money without compromising on safety, reliability and quality.”
Thank You, Hankook
A heartfelt thank you to Hankook for their unwavering support over the past 14 years. Their commitment to innovation and quality has allowed Tyreland to deliver exceptional tyre solutions to our customers.
Why This Matters to Tyreland Customers
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Value without compromise: Laufenn delivers safety and performance backed by Hankook’s premium heritage.
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OE quality at aftermarket value: One of the few budget brands supplying tyres to major manufacturers.
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Dependable fleet solutions: Commercial ranges and digital support tools enhance uptime and cost predictability.
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Independent test success: Laufenn tyres stand firm in performance comparisons.
Looking ahead, Laufenn will expand its OE collaborations, debut new summer and winter variants, and bring innovations like Laufenn365 to more European markets.
Explore Laufenn at Tyreland
Ready to experience premium value? Visit your local Tyreland branch or book online today to learn more about Laufenn’s trusted tyre ranges for cars, SUVs, and light trucks.
